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Chez Frey
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Website design & implementation

UrbanForm — a builder's digital presence

A clean, image-led website for an Ottawa design-build home builder, organized around its projects.

Technology
WordPress
Link
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What it is

UrbanForm is an Ottawa home builder, registered with the Tarion Warranty Corporation, whose site states: “we build homes that combine superior design and building science to enhance the built environment of our community.”

The site

  • Sections: Home, About Us, Projects and Contact.
  • Project pages — Armstrong, Garland, Tweedsmuir and Poplar — each with an image carousel.
  • Links to press coverage (Canadian Architect, ArchDaily, Ottawa Magazine, Kitchissippi Times, Houzz) and a Tarion badge.

The design intervention

A design-build company’s best argument is its work, so the site is organized around the projects and lets the photography carry it — a restrained, image-led structure that stays out of the way.

The technology selected

WordPress — straightforward to maintain and well suited to a project-led portfolio site.

TODO(founder): confirm scope, budget and your exact role before stating them.

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